The startup based in Lispolis went to Brazil with a platform that allows anyone to create an app. After almost two years, the platform has 31,000 applications created.
Never studied computer, no program and have experience in creating software? No problem - still fulfills all the conditions necessary to create an application for mobile phones in Easy Easy Apps platform.
To date, Easy Easy Apps pioneer in the development of more than 31,000 apps - almost all in Brazil. Soon, the company Portuguese Closure should start shipping a new version of this platform that allows anyone to create their applications - without knowing programming. The launch of the new version will not significantly change the Portuguese company strategy: the platform will be available in Portugal, but the company must continue to address the Brazilian market.
"Brazil is our anchor market. Next month, we have a presence in other Latin American countries, and at the end of the year in the US and the UK," explains Vasco Andrade e Silva, leader of ByClosure.
The focus in Brazil began to be made in 2013. In the bag, the young people who created the ByClosure took a beta version of Easy Apps Easy and a shopping strategy comes from an article by Paulo Rosado, the creator of Outsystems, who advised companies technological national to seek major markets. São Paulo, the Brazilian state with 44 million inhabitants, easily matched the expectations generated around In April 2014, there were more than 3,700 applications built on the platform "a big market." - And ByClosure already receive the first income Today after more than 31 000 applications created -. But only a number of these small applications (and undisclosed ...) Entered the supply chain.
Vasco Andrade e Silva knows that the number of applications that reached the market is still far from studies indicating that 10% to 15% of customer membership fee that use software as a service solution (SaaS). In this figure still joins minority of users Easy Easy Apps that effectively created applications without support services.
None of these data less encouraging exceeds the optimism of ByClosure mentors :. "The version that was provided is not so easy to use that allows a person to create an app in 10 minutes The idea is that, with the new version, is that a restaurant can choose a typical model restaurant to make an application After work we have done with our customers, we can create four models for four groups of users :. average, mobile commerce, institutional services and guides, "explains Vasco Andrade e Silva.
The ByClosure is determined to become the "Apps Wordpress" - and take into account the work done with various Brazilian clients to perfect the tools and resources that anyone can "drag" the mouse to create your app.
Vasco Andrade e Silva knows that he will have to make the space of competition if you want to succeed in intermacional market. Among differential strengths, highlights "the possibility of Easy Apps integration easy with internal solutions used by different companies" and "level of customization for application development well above the competition."
The ByClosure only charges for companies and developers that offer supply chain applications (in app stores, then). In Portugal, the platform will be provided with a monthly cost of 40 euros (or 400 euros per year), which can add up to 300 to 600 euros the costs of professional services provided by ByClosure, allowing us to add some customization to the four matrices service provides source.
The ByClosure went to Brazil with the intention of maintaining a business remotely, which requires no more than two or three annual trips. Vasco Andrade e Silva denies having gone to Brazil trying to teach Brazilians to produce apps. Especially because there are several sectors in which the country's market brother goes beyond the domestic market, ". They are teaching us We're just here to help," smiles Vasco Andrade e Silva.
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quinta-feira, 23 de abril de 2015